What’s interesting, however, is that if these numbers are accurate, it means Apple is actually paying Google more to store this data than it’s making on its higher-tier iCloud storage plans.įor instance, at $9.99/month, 2TB of iCloud storage works out to $0.0005 per GB. To be fair, enterprise cloud storage pricing is complicated, with fees charged not only for the raw storage, but also for all the costs of moving data in and out - and it’s likely that Apple is moving a lot of data back and forth, since this is live iCloud storage. Of course, this $300 million annual storage payment pales in comparison to the $10 billion or so that flows in the other direction - the amount of money that Google pays Apple each year for the privilege of being the default search engine on the iPhone and iPad.ĭoing the math, this works out to around $1/month for 29GB, or 3.5 cents per GB. In fact, The Information says that Apple is such a huge customer that it’s now known internally by Google Cloud employees as “Bigfoot.” To put that in perspective, Google’s second-largest single customer, ByteDance - the company behind TikTok - only stores around 500 petabytes, or 500,000 terabytes, of data.
In fact, according to a new report from The Information, Apple is now Google’s largest customer, paying them around $300 million per year for 8 exabytes - that’s 8 million terabytes - of storage for its iCloud services - a 50 percent increase from last year.
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